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John Lavery

As you start to build your personal brand online, remember that you are going to be writing different versions of your bio that will vary in both content and length depending on where it’s posted. So don’t feel like you have to fit everything about your entire life story into one bio.

It’s important to have multiple versions for two main reasons:

First of all, from an SEO perspective, unique content helps a profile or website rank better in search results. Search engines like Google, want to provide users with a range of information. Your websites and profiles have a better chance of ranking well if the bios are unique than if the same bio is copy and pasted on all of your properties.

While some of the core information will naturally stay the same, make a point to diversify how you write each bio. From a branding perspective, it’s wise to have different versions of your bio available with the platform where it will ultimately be published in mind.

Consider the tone in your writing, it should vary for different audiences and contexts. Keep in mind that different sites have different allowances in terms of word count – find the word and character allowances before you start writing for that site. This will make the whole process of writing a bio much easier.




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LavTech Computers has offered professional services for 21 years.
   It’s our business to keep your business running smoothly so that you can go back to focusing on what you do best.

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Phone: (604) 989-0098
Address: #113 – 5530 Wharf Street, Sechelt, British Columbia, V0N 3A0

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